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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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SEARCH RESULTS FOR: Word of Mouth

Pinterest isn’t just a place for recipes or DIY crafts—it’s a powerful search engine and marketing tool for photographers. Pinterest offers a visual-first platform that’s tailor-made for showcasing your photography, attracting dream clients, and driving traffic back to your website. Think of Pinterest as a visual search engine Pinterest works more like Google than Instagram. When people search for ideas like “outdoor engagement shoot” or “newborn photo ideas,” Pinterest shows them curated results based on keywords and visuals. If your content is To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Previous |  Contents | Next Download the eBook There’s no room in this business for cynics. Ambassadors of Love Sure you love photography … but then this whole business is about love. Love and other emotional drivers — like the desire for connection, significance, family pride, and the human need to remember and be remembered. My Dad wanted a photo of my mother to fit in the breast pocket of his battle tunic in North Africa. Eighty years later I still have it. They married after the war. We have a few formal group photos. All us kids can do is try and judge what To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

I've just finished re-watching Barry Schwartz's Ted Talk on The Paradox of Choice. He makes this very important point: Too much choice produces paralysis. Offer people too much choice and they'll find it very difficult to choose at all. Yes, at Queensberry we offer a lot of choice! We know that. We do it because every photographer is different. And we agree, as Barry Schwartz says, that it can be difficult to get your head around. But … if you want to sell products, you need to make the effort, not leave it to your customers.  As our designer friend Donna says, to run a design To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

This weeks 'Share of the Week' goes to Cat de Silva, a shooter for Greg Campbell photography. The team shared their Queensberry Samples at the Matakana Wedding fair last weekend and we love how they've decorated their stand.   Thanks for sharing, there’s a wee thank you on its way to you guys.  "Loving my cute home-made photo board for the  @weddingsmatakana  expo ???? The team from  @gregcampbell.photo  are here meeting great couples and fantastic vendors!  If you are planning your wedding and need inspiration - come visit us this To View More >>

This entry was posted in , by Alexandria Baugh | Leave a Comment

As told to Cate Scaglione In the photography world they’re sometimes referred to as the Texas Royalty for their dramatic aesthetic, their long-term success and their A List clientele … but spend five minutes with David and Luke Edmonson and you’ll discover they are anything but elitist. I was fortunate enough to spend time with Luke, who generously revealed the Edmonson sales ethos. With over $100k in album sales alone, their rather emotionally charged sales approach might come as a surprise, often counterintuitive to our industry’s professed sales strategies. To View More >>

This entry was posted in Marketing by Cate Scaglione | Leave a Comment